Press office
This is our basic service and is the one most regularly requested.
It includes writing and/or translation of press releases, as well as sending them to the media and adapting them according to the type of media concerned, writing opinion columns and case studies, and arranging interviews and the day-to-day of media relations. Our approach is very proactive, as it is not enough to be reactive and to respond to demands. We believe it is essential to anticipate your needs.
The press office also includes the definition of key messages and drawing up backgrounders and Q&As whenever necessary, as well as preparing press kits.
It includes writing and/or translation of press releases, as well as sending them to the media and adapting them according to the type of media concerned, writing opinion columns and case studies, and arranging interviews and the day-to-day of media relations. Our approach is very proactive, as it is not enough to be reactive and to respond to demands. We believe it is essential to anticipate your needs.
The press office also includes the definition of key messages and drawing up backgrounders and Q&As whenever necessary, as well as preparing press kits.
Corporate communication
We define the positioning of your company, we design your corporate image and prepare your corporate identity manual. Another of service offer focuses on social engagement, we advise you on the type of non-profit or philanthropic activity that best suits your profile or image needs.
Product communication
We define the positioning of your new product, we design the market launch seeking to generate the greatest impact and create your brand image. Besides, we close publicity agreements with the media and handle credit management for test products.
Event organization
We organise a full range of events, from the most exclusive press breakfast to press conferences, press trips, business events, conferences, etc. We also provide support at trade fairs and all kinds of forums. Our participation depends on your needs; we can either simply take care of media end of things or take charge of the whole
process, starting with presenting a project at your stand.
Crisis communication
At Press Release we have garnered extensive experience in this field. We adopt two approaches: crisis prevention and management,
although we always recommend prevention.
In crisis prevention we prepare a Contingency Plan, a document covering all the possible scenarios that could lead your company to a crisis situation and we set down the appropriate channels to enable you to deal with the situation from a communications standpoint.
When this plan does not exist we move directly to crisis management. In this situation we are available 24/7, we are in constant contact with the client and we give 100% to the company.
In crisis prevention we prepare a Contingency Plan, a document covering all the possible scenarios that could lead your company to a crisis situation and we set down the appropriate channels to enable you to deal with the situation from a communications standpoint.
When this plan does not exist we move directly to crisis management. In this situation we are available 24/7, we are in constant contact with the client and we give 100% to the company.
Spokespersons training
Our spokesperson training course is enjoying a boom at present and is also one of the most requested services. It is an intensive
course that lasts a full working day and includes a theoretical course and practical workshop.
The aim of the course is to equip the spokespersons from your company with the necessary techniques to deal with media appearances successfully and leverage the dissemination of corporate messages.
The aim of the course is to equip the spokespersons from your company with the necessary techniques to deal with media appearances successfully and leverage the dissemination of corporate messages.
Image audit
We carry out internal and external audits to analyse the status of your company image. Both options are highly recommended if your company has been going through a
difficult situation or is at a key stage of development.
Internal communication
We define the internal communication strategy of your company, prepare the key messages and establish basic communication channels to distribute them to your employees
Lobby
In this case, the agency needs to go beyond the media and contact the Government and Public bodies.
Measuring results
At Press Release we believe we should measure results so that you can see the effectiveness and profitability of your communication
campaign. Our measuring system consists of sending the client an activity report, detailing each and every action taken over the period of a month and a media coverage report in which we perform a quantitative analysis of the news that has appeared in the press.
We also perform qualititative analysis, but only on demand. This is the case when “how” matters more for the client than “when”. The client is not so interested in the number of items, whether 20 or 10 media have published the item, as in knowing whether the company messages have been transmitted properly or whether they have been distorted
We also perform qualititative analysis, but only on demand. This is the case when “how” matters more for the client than “when”. The client is not so interested in the number of items, whether 20 or 10 media have published the item, as in knowing whether the company messages have been transmitted properly or whether they have been distorted
