Fujifilm
In 2007, the multinational Fujifilm started a renewal project of their corporate image and strategy. Press Release was the
chosen PR agency to present in different Spanish cities the changes and the new releases of this Second Foundation with their new General Manager Mr. Hironao Fujii.
Kodak D&AI
Communication was the tool used by Kodak D&AI, Kodak division dedicated to digital images in the consumer sector, in order
to open the market of digital cameras in Spain, where digital photography was unknown. The campaign was coordinated from the
United Kingdom with other nine European countries and was implemented locally in all of them. The international nature of
this account gave us a high degree of participation in national and international events like CeBIT and Photokina.
Nintendo
Pokemon, the famous Nintendo's video game, is a clear example of creation of a phenomenon through a communication campaign.
The Pokemon Championship, that in Spain congregated thousands of children in only three days, culminated in the landing of
Pikachu in the Bay of Sydney, the same day of the beginning of the Australian Olympic Games. The images of the world-wide
championship were caught via satellite and shipped to all the national and local televisions.
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