Lucas-Varity
The day by day press office carried out for Lucas-Varity, company specialising in manufacturing automotive components, was
extended with the support to internal communication after the acquisition of the company by TRW and the introduction to media
of the new international staff in Motortec, the main fair of Spanish Automotive sector.
TRW
Some years later, TRW hire our crisis management service during the closing process of its Burgos plant. Our role was to design
the communication strategy to face the negotiation with the trade unions and the local government. Afterwards, TRW decided
to extend the service and entrusted the management of TRW Aftermarket communication to the agency. This gave rise to set up
a permanent press office.
