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technology  construction (4/11)  |
Pans & Company
At the moment, Pans & Company, a fast-food leader, was experimenting its major expansion. This allowed us to face some challenges
as the opening of the first Pans & Coches, the number 200 restaurant, the acquisition of Bocatta or the export of such an
Spanish concept like bocadillo, with the opening of new restaurants in Argentina or Italia. This international expansion reached its communication topmost
with the collaboration with The Financial Times in order to write an article about Pans & Company.
Pastafiore
The growth of Pans & Company also reached other areas with the creation of other fast-food chains, like Café di Fiore or Pastafiore,
specialised in fresh pasta. Therefore, the communication strategy was extended to other brands of the group, which shows that
the customer relied on communication efficiency.
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technology construction (4/11) |
